It's Important To Celebrate!

3 links, 1 thought, and 4 tweets. I hope they give you the most value for the least time every week.

Jesse Pujji

Feb 04, 2023

1. GTM Observations in the 2023 Market

These observations are spot on from what I'm seeing and experiencing myself as a SaaS founder with Kahani.

Profitability is really top of mind for everyone.

2. In 2023, Savvy DTC Brands Diversify Playbook

The rise of Amazon and TikTok advertising as potential alternatives to Google and Meta is proving to be meaningfully disruptive, particularly in the world ecommerce.

3. The Decoy Effect

It's amazing how our minds can be influenced by seemingly simple things. The decoy effect is a powerful psychological tool that I often see being used by great marketers.

It's exciting to see how brands use it in their marketing strategies.

The Thought

It's Important To Celebrate!

Thanks for being patient - last night I wasn't able to write my thought because I was busy... CELEBRATING!

Yes, you may have heard the news.

I sold my first company: Ampush. It has been such an amazing experience and not (really) because of the money.

Hearing from former employees, vendors, clients and all the PEOPLE throughout the journey has been overwhelming and so incredible. I'm trying my absolute best to really soak in this moment and enjoy it.

Soaking it in is hard for me.

My journey with celebrating has been interesting. The first liquidity event I had I was afraid to celebrate. "If I celebrate, that will jinx me and something will go wrong!"

I'm sure most of you have had this thought or even said it out loud.

As an entreprenur, you're always on the tightrope - balancing, looking down at what may happen if you fall, tense... the idea of celebrating seems ABSURD.

Even when something good happens, I would say: "well now we can do something bigger." It became a way of being. And sure good results can come from that approach but it WASN'T ANY FUN!

What's the point of all of this if we can't enjoy it?

So I made a concerted effort when something good happened to pause, feel gratitude, express appreciation and TAKE JOY in that moment.

I am far from perfect but I can testify that it's made my life and my relationships 10x more joyful. The other thing I realized is that when you don't let the good in, you also generally become numb to everything... this makes you a worse entrepreneur.

Feelings are important.

Give it a try, celebrate something big or small and let me know how it goes!

4 Tweets

Taylor Holiday @TaylorHoliday

Shopify is gonna squeeze the sponge. I think they have the leverage to do this… Let’s be honest we aren’t going anywhere. But it still hurts. The threshold to profitability ticks up just a little higher for us all.

Probably long overdue given the value that Shopify provides. Looks like the market approves, but will be interesting to see how founders and brands react.