BIG Problems VS Small Problems
3 links, 1 thought, and 4 tweets. I hope they give you the most value for the least time every week.
3 Links To Make You Think
How I validated an idea and collected $3k
This is an awesome guide to validating your product idea (and collecting revenue!) before wasting your time building something people don't actually want. The product looks awesome too, so I'll need to give it a try.
SPME: A marketing habit for solopreneurs who have other things to do besides marketing
I really like this framework, and I think it's true for startups and small teams in addition to solopreneurs. Distribution is not always where founders and early team members want to spend their time, so you're much better off just building it into your operating cadence so that it's non-negotiable.
Driving ROI Through A Storm: 2023 App Trends & C-Level Predictions
Lots of gold in here. I especially love Chapter 4 on Channel Diversification, which ties directly into what we're building at Kahani.
The Thought
BIG Problems VS Small Problems.
I am new to SaaS, and I’m learning every day. One epiphany I had was the difference between BIG problems vs small problems.
I tend to be top-down in my thinking, so I focus on "BIG" - but what I'm learning is the game of SaaS is won by solving small, acute problems.
Let me share specifics:
When pitching Kahani to investors, my "problem" slide was BIG: 80% of traffic is on mobile, but only 50% of conversions! The mobile experience is BROKEN for shopping. Kahani will solve it. Great pitch, seed round was secured. This pitch works with customers too!
They get so excited about the product, but then many say it will be put into next quarter’s roadmap or deferred.
A friend called me this weekend and said: "I have great video assets, and I want them featured on my site, does Kahani do this?" I said YES, OF COURSE.
Then he listed some specific things he needed, e.g., embedding single video reviews on one section of the site, showing "TikTok" style thumbnails on the PDPs, and the list went on…
It quickly became clear that Kahani didn't solve his small, acute problems (yet).
That's when it hit me.
Big visions and problems are great, but customers have acute pain.
Time to revise our roadmap...
4 Tweets
Great thread, this piece, in particular, is not discussed nearly enough:
"We've already started seeing this in our portfolio. Some great talent was stuck in large unicorns because the financial incentives were so extraordinary. Many planned to return to earlier stage companies at some point, and this market is accelerating that decision"
This is spot on, and very related to my Thought above. Customer obsession has to be at the heart of everything a company does.
Lots of gold here for aspiring leaders (myself included!)
Outsized returns only come from big bets. Slugging % > Batting Avg.
While I have your attention
One of my favorite teams, Simple Modern is using Kahani to drive 15% of all page traffic into immersive experiences specifically built for mobile.
They’re guiding their shoppers through multiple SKUs towards checkout, just by tapping through Stories.
Click the image below to watch the whole experience:
Do you want your visitors to enjoy this new shopping experience with your ecomm website?
Join the waitlist now and follow @appkahani on Twitter to learn more.